Crush

Crush is a music campaign for Jason Ivy built around an illustrated world that extended beyond the music video. Malaak developed a series of original comic-inspired assets and collectible trading cards, translating the themes and characters of the project into a visual system that could live across the campaign.

Malaak also developed the rollout strategy for the Sony-sponsored music video, connecting the visual world of Crush to its release across digital and social channels. The video went on to win Best Music Video at the City of Lights Film Festival.