GARDEN CITY

Garden City brought Master Steve, Rich Robbins, and Mouna Tahar together for a collaborative release rooted in Chicago. Malaak led the campaign surrounding the project, developing the release strategy, creative direction, social content, promotion, and community activation that carried the project from rollout through launch.

The campaign extended the release beyond the music itself, using short-form content, visual storytelling, and an in-person community event to create multiple ways for audiences to encounter the project.