ARTIST DEVELOPMENT · BRAND STRATEGY · CREATIVE DIRECTION · CAMPAIGNS
Mouna Tahar
Malaak has worked with Mouna Tahar to build the creative world around her music, developing the strategy, identity, imagery, content, and campaigns that connect each release to a larger body of work.
Our work spans brand and audience strategy, release planning, art direction, social content, visual production, partnerships, merchandise, and live experiences, creating a system that can evolve with the artist without losing what makes her distinct.
CREATIVE LEAD: Amara Shomali
MALAAK'S ROLE: Creative Direction // Brand & Artist Strategy // Campaign Development // Art Direction // Content & Social // Release Strategy // Partnerships // Live & Merchandise
+235% FOLLOWER GROWTH | 386K+ TOP-PERFORMING REEL