ARTIST DEVELOPMENT · BRAND STRATEGY · CREATIVE DIRECTION · CAMPAIGNS

Mouna Tahar

Malaak has worked with Mouna Tahar to build the creative world around her music, developing the strategy, identity, imagery, content, and campaigns that connect each release to a larger body of work.

Our work spans brand and audience strategy, release planning, art direction, social content, visual production, partnerships, merchandise, and live experiences, creating a system that can evolve with the artist without losing what makes her distinct.

CREATIVE LEAD: Amara Shomali

MALAAK'S ROLE: Creative Direction // Brand & Artist Strategy // Campaign Development // Art Direction // Content & Social // Release Strategy // Partnerships // Live & Merchandise

+235% FOLLOWER GROWTH | 386K+ TOP-PERFORMING REEL

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